Dr. Sa.rath Amunugama, Minister of Enterprise
Development and Investment Promotion spoke to leading personalities in the garment industry on the support the BOI will be providing to MAGIC, the leading apparel and sourcing trade show in North America. He confirmed
that his minis,try would actively promote the event through the BOI

At this event, which will be held in Las Vegas, USA at the end of August, a Sri Lanka pavilion will be exhibited. The event is organized by MAGIC International Advanstar Communications Inc. It is a very important event for the apparel trade because over 30 countries are represented, thus offering entrepreneurs the opportunity to meet new trading partners. The event is important as MAGIC buyers have in the past made purchases worth US $181million. Often vice presidents of companies attend the event.

Dr. Amunugama (stressing the strategic importance- of the garment industry said: "The BOI is committed to promote the apparel industry manufacturers for the high labour standards maintained." The minister also spoke of how effectively Sri Lankan products, notably garments, had
gained access to markets in the European Unidn for having maintamed high standards in labour rights and workiking conditions.

The next Magic Marketplace will be held from August 27-30 in Las Vegas, Nevada. Their website is MAGICtradeshow.us